Is Social Media A Match And Must For My Business?

The Joneses.  Those jerks.  They went and did it again.  First they had a website so you had to have one.  Now they have a Facebook and Twitter account.  What the Facebook?!  Everyone is saying “if you want a successful online business presence you just have to get a social media following.  Is it true?  Is it hype?  Is it just another fly by night technology?  The last thing anyone wants to do is invest time and money in a technology that is going to peak out before there is return.  Remember laser discs?  Remember the beta vcr?  What about the car phone?

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