The Joneses. Those jerks. They went and did it again. First they had a website so you had to have one. Now they have a Facebook and Twitter account. What the Facebook?! Everyone is saying “if you want a successful online business presence you just have to get a social media following. Is it true? Is it hype? Is it just another fly by night technology? The last thing anyone wants to do is invest time and money in a technology that is going to peak out before there is return. Remember laser discs? Remember the beta vcr? What about the car phone?